Wavelength is one of the most unique and engaging party games on the market, yet it remains underutilized during game nights. This campaign was designed to increase brand awareness by positioning Wavelength as the ultimate game for debating everyday opinions, turning lighthearted arguments into a hilarious, competitive experience.

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The strategy centers around driving engagement through online debate prompts, encouraging students to play, share, and challenge their friends. By tapping into natural social behavior, the campaign aims to build momentum through word-of-mouth and peer-driven excitement.

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The button below links to a full campaign overview, including research insights, advertising strategies, design executions, and a motion graphic concept developed to support rollout.