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WAVELENGTH
PROBLEM
SOLUTION
Despite being one of the most unique and engaging party games, Wavelength has yet to become a go-to choice for game nights. College students already love debating hot takes and arguing over ridiculous topics, but they don’t yet know that Wavelength transforms those conversations into an actual game.
To increase brand awareness, this campaign will position Wavelength as the game for debating silly everyday arguments, turning them into a hilarious, competitive experience. The campaign will focus on sparking engagement through online debates, encouraging students to play, share, and challenge their friends, ultimately driving organic word-of-mouth growth.
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