For this project, I was tasked with developing a comprehensive advertising campaign centered around a fruit of my choice. I chose blueberries and not just because blue is my favorite color, but because my research revealed they are often overlooked despite their strong health benefits.

​

The campaign was designed to target doctors and health-conscious audiences by emphasizing the nutritional value and medical relevance of blueberries. From voice development to visual strategy, the campaign aims to reposition blueberries as a powerful superfood in the public eye.

​

The link below leads to the full campaign booklet, which outlines the core problem and proposed solution, brand voice, media strategy, budgeting, and rollout plan.