BLUEBERRIES
PROBLEM
Blueberries are the underdog of the fruit aisle. They possess a wide variety of beneficial nutrients, yet no one seems to acknowledge them. Our goal is to establish blueberries as a leading dietary recommendation by showcasing their remarkable anthocyanin content and proven health benefits, inspiring doctors to incorporate them into their patients' nutrition plans.
SOLUTION
Our campaign will strategically target doctors aged 35–45 with incomes of $150K–$300K, positioning blueberries as a science-backed, everyday health essential that they can confidently recommend to patients. This strategy aligns with their busy lifestyles and commitment to preventive care, making blueberries an easy and effective addition to their patient recommendations.
