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RIVIAN
PROBLEM
Rivian, despite its innovative electric vehicles and strong product design, lacks a significant presence in mainstream advertising. This absence limits public awareness and leaves the brand image largely undefined outside of its existing website and social media presence.
SOLUTION
To address this, I developed a series of advertisements aimed at establishing a clear, compelling brand identity for Rivian. By expanding into new advertising channels and shaping a cohesive visual and narrative presence, the goal was to transform Rivian from a niche name into a recognizable, aspirational brand for a broader audience.
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